Well, I'll believe the "hint of cocoa" claim, because the stuff doesn't taste anything like chocolate to me; if it did, I'd probably like it more...and nutritionally, I don't know that it's any worse than eating peanut butter on your toast in the morning, since the calorie count is about the same...

But I'll agree, the Euros can be weird with what they'll let pass for breakfast. When my mom was a kid in Holland, they'd eat buttered toast covered in chocolate sprinkles. Like, for reals.