The window for the 1-2 person operations is closing fast, though. More and more of the available channels for awareness are now dominated by the big players with deep pockets, and awareness is the biggest problem on the platform. Apple likes to tout the small teams, because it does keep the developer dream alive, but the big successes are really few & far between - and even making enough to sustain 1-2 developers full-time can be a really big challenge.