"Taking a stand, fighting for what you believe in, and even making a statement requires at least a minimum of personal risk or sacrifice. You’re putting your personal safety at risk, you’re putting your money behind a cause, you’re taking the time to explain your position, or you’re putting yourself at risk of public disapproval for taking an unpopular position."

Thing is, and yes, it's as low a bar as you can get, they are putting their money "behind a cause". They've driven to this stupid restaurant and decided to spend money (money which will eventually go in part to fund anti-gay causes) *specifically because* they will go to anti-gay causes. Their risk is minimal, and their position is ludicrous, it's not a "brave" position to take (but I bet they believe it is) but it is a.) a position, b.) spending money towards that end.

Yeah, it *is* as slackerly a stand as your example, but the catch is that they're not having a sandwich then incidentally taking up a cause. They're eating the sandwich at that time *because* of the cause, and I don't know how that's different, other than it's probably the best a lazy asshole can manage.