In reply to Max Battcher.

Interesting! I didn't know that it had that much of a life outside of that CGDC presentation; I could tell that they were definitely trying to push into consulting, but I just assumed that it never went anywhere. It does seem like a tough sell since the types of firms that'd be most likely to benefit from such a thing are both 1) "minimum viable product"-oriented instead of concerned about the customer experience, and 2) very conservative. I can't see such a casual presentation making it through multiple layers of corporate bureaucracy!

And on top of corporate products, I wish more GAMES had followed the Jellyvision example. It was like developers and publishers just fixated on the "irreverent" word in the YDKJ marketing and neglected to consider how much thought went into the whole package.