Hat Speech

Back when Kamala Harris’s campaign took off, she quickly secured the Democratic nomination, and then announced Tim Walz as her running mate, I got swept up in the moment. I quickly blew through my “campaign donation money” budget and even bought a couple of pieces of campaign merch.

One of those is the camouflage hat, which was quickly sold out and was immediately called “iconic” by the campaign. And sure, that’s a little too over-enthusiastic, but not by that much, surprisingly. It’s a pretty great piece of merchandise because it’s got layers of significance to it.

Most obvious is that it was introduced to welcome Walz to the campaign, since he’s apparently an avid hunter. It’s intended to underscore that contrast between Walz as being from the rural heartland, Harris from the coastal urban areas, coming together with a shared vision of America. And it’s pointedly taking back that rural heartland imagery from the Republicans.

For my entire lifetime, the Republicans have somehow managed to push tax cuts for the wealthy and anti-consumer deregulation, all while painting themselves as the America-loving populist party. It’s been a bizarro world for decades, but it’s gotten especially ludicrous as we’ve seen these guys who’ve clearly never been to a fast food restaurant before try to pass themselves off as Champions of the Common Man. It’s fitting that they’ve ended up with Kid Rock and Hulk Hogan as mascots, because they both made fortunes selling a cartoonishly trashy version of America.

And the Democrats have just shrugged and said “let them have it.” What’s also been true my entire lifetime is that the most visible people in the Democratic party have acted like there’s nothing more cringe than being “folksy.” I remember Clinton being sold to us on the idea that he was the anti-Jimmy Carter; southern but with no trace of Hee Haw, cool enough to go on Arsenio Hall’s show with his saxophone, and highbrow enough to fit in with the liberal elite.

One of the things I love about the Harris-Walz campaign is that it’s often felt like a rejection not just of the modern GOP, but of the weird, elitist disappointment that the Democratic party has become. And the camo hat is a symbol of that, too: I would bet you just about anything that Schumer and Pelosi were more comfortable appropriating West African clothing than they would be wearing anything that had a whiff of Wal-Mart about it.

So the hat just underscores the whole idea of the Harris campaign as being a big tent — they’ve stressed that everybody is welcome in their version of the Democratic party: not just rural types and city types, not just all races, but anybody who wants sane politics in the United States. I could tell how clearly that message was coming through by how angry it was making leftists on social media any time a Republican was given the stage at the DNC.1

So getting a camouflage hat was me being a poseur, but I felt like it was in the spirit of this campaign being a dramatic reboot. Anyone who actually knows me is well aware that not only am I not a hunter or fisher, I don’t even like being outdoors that much. So I figured that a camo hat would be for me like wearing drag. Practical clothes turned into a costume for a pasty-white computer boy. Maybe the beard helps me get away with it? Whatever the case, I figured it would be important as a middle finger to the GOP and to anyone who would reduce all of us to cartoonishly broad stereotypes.

But I have to say that actually putting it on felt more momentous than I’d expected. If I were in an anime, or an early-80s Amblin movie, there would’ve been blue sparks of electricity coming off of the hat. I never expected that a performative show of anti-snobbery would have me flashing back to being a kid. Like I said, I’ve never had any interest in hunting, and I pretty much immediately disliked fishing as soon as I tried it. And that was treated vaguely like a failing on my part. Never quite explicitly, and never by my parents, who were always completely supportive of whatever I wanted to do, but it was all still enough to suggest that I wasn’t quite a “real” man.

And I felt like I had a fleeting moment of clarity. I remembered how much I tried to lose my accent, and how much I aspired to distance myself from anything that would get me branded as a redneck. I realized that I wasn’t so much assigned the stereotype of “gay liberal computer nerd” as I embraced it, and even aspired to it. A bunch of rich people decided that these people fit into a stereotype that has nothing to do with these people, and I’d dutifully picked my side. It was like realizing I’ve been spending all this time putting the clown makeup on myself.

Considering how big a fan I am of Miller’s Crossing, I should know that sometimes a hat is just a hat. But I really, really like the idea that we’re chipping away at the last 50 years of stereotypes and assumptions and finally understanding that people are capable of a hell of a lot more than a bunch of political strategists ever gave us credit for. I like the idea of actually moving into the 21st century.

1
To be fair, more or less: Nancy Pelosi has frequently gone on about the need for a sane, rational, and functioning Republican party in the US, but there’s a very clear sense that she wants to go back to the pre-Trump days, where there was an eternal stalemate between Reagan/Bush Republicans and Clinton/Obama Democrats. No thanks.

1 To be fair, more or less: Nancy Pelosi has frequently gone on about the need for a sane, rational, and functioning Republican party in the US, but there’s a very clear sense that she wants to go back to the pre-Trump days, where there was an eternal stalemate between Reagan/Bush Republicans and Clinton/Obama Democrats. No thanks.