I like Jack White, but sometimes the man has been his own worst enemy. For instance, he “Fell In Love With a Girl,” and thought it was significant enough to warrant repeating multiple times and hiring Michel Gondry to depict it in Lego.
But dude. Maybe we would’ve heard you the first time if you weren’t so loud. Turn down the volume on your guitar, ask your sisterwife to lay off the drums a bit, calm down, use your words, maybe stop affecting that weird pseudo-accent. At a certain point, our inability to understand stops being an us problem and starts being a you problem.
But also: I get it. Sometimes when you’re crushing hard, you just want to make absolutely certain that everybody knows about it.
Like say you’re just a simple guy from Liverpool who’s infatuated with a girl from the continent. And you try to say the only words you know that she’ll understand, so you write the song “Michelle” with your band. But she’s still not getting it for some reason. The only answer: repeat yourself, but in French. (Psst Paul, I don’t want to tell you your business, but it’s “je t’aime.”)

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